A new forecourt brand across Ireland
Xpress is the new self-service fuel-station concept by the Morgan Group. Xpress forecourts are all 'unmanned' with no retail support, enabling substantial cost savings for Xpress customers. The smaller site footprint is also much kinder to the environment and opens up locations, where until now, a more traditional forecourt operation would simply not be possible.
As part of the wider Morgan Group rebranding process, Jonathan Drainey was commissioned to develop a new brand identity and accompanying designs for the Xpress network.
The project includes:
- Brand identity
- Forecourt design and signage
- Forecourt advertising and P.O.S. (point of sale)